The MAC PASS saw the strongest engagement with more than a third of consumers in-store leveraging the capability. this store (an average of all the engagement rates at each experience). In the first month, we saw a 200%+ increase in engagement. This is average store engagement with comparable digital tools vs. This leads to a truly unique experience in which choices made digitally are effortlessly brought into the real world.
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This innovation makes it easier to keep track of the new lipstick you might have explored at the Lips station and use that information to build out a full look by choosing complimentary products at the Eyes and Face stations. Signing into MAC Pass also allows the interactive try on screens at each station to recognize the customer and allows their preferences to follow them throughout the shopping experience.
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The eventual goal is to build out a full consumer profile by connecting any offline engagement with online engagement. MAC Pass builds out an engagement profile (MAC PASS STUDIO) which collects information about consumers’ favourite products and shades, selfies, gifs, etc, and saves the information for the customer to easily access later.
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Within the concept store, the connected experience begins with the customer checking in via MAC Pass by scanning a personal QR code at one of the stations (Lips, Eyes or Face). Now, MAC customers have access to a singular experience within the cosmetics industry. This concept store is a retail lab testing innovations with live consumers and then sharing successful experiences with the rest of the store fleet. In order to meet these needs, Mac decided to revitalize and demonstrate innovation and cutting-edge retail experiences within their retail stores, starting with an innovative one-off concept store in Queens, NYC. Sonia Anand, Director, Omnichannel Experience “MAC has always been a market leader in beauty and artistry, and we are looking to build out an experience that will drive the future of beauty retail, while providing our consumers with the best service that they have come to expect and appreciate from the brand.” Like a number of brands, MAC wanted to create a new experience for their customers that would not only change the way they interacted with the brand, but that would change the way they tried on and purchased makeup for the foreseeable future.
For many individuals, however, it simply allows them to live within their means instead of incurring debt to supplement income.In a world of connected experiences and dynamic spaces, the relationship with the customer is key. The annual cost savings from using public transit allow many consumers to redirect those proceeds to pay a mortgage on a home they could otherwise not afford, or pay for a child’s university education or even afford a vacation. The costs mentioned are continuously rising while wages remain relatively unchanged. Total Average Cost to maintain a vehicle annually: $13,016 Metro Transit adult pass: 78 per month= $936 annuallyĪverage car payment: $450 per month =$5,400 annuallyĪverage MacPass cost: $1.60 per day x 5 days a week x 52 weeks =$416 annuallyĪverage Monthly Parking Downtown: $140 monthly =$1,680 annuallyĪverage price of Gas: $60 week x 52 weeks= $3,120 annually The cost of maintaining a vehicle vs taking public transit is very significant. They would probably prefer to leave the frustration of the merges and bumper to bumper traffic to someone else while they engage themselves in some other less stressful activity such as reading a book, listening to music or watching an eclectic mix of similar commuters.īut I bet if you polled most of the 96,000 Metro commuters, the decision to take transit is purely economic. For many, I imagine they despise traffic. For others perhaps, there is a health benefit of walking to and from the bus stop. One less car polluting the air space will someday help with our carbon footprint. Why do so many citizens in Metro take public transit? I’m sure for a chosen few they base their rationale on environmental concerns. This morning, en-route to pick up a co-worker I pondered something.
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