Pocket Casts debuted in 2010 and then sold to a consortium of public media groups which included NPR, WNYC Studios, Chicago Public Media and This American Life several years later. Automattic moves into podcasts by purchasing Pocket CastsĪutomattic, the company that runs and, more recently, Tumblr, is jumping into the podcast fray with the acquisition of well-regarded app Pocket Casts. In a recent report, Snap estimated that 75% of 13-69 year olds who use social applications will be frequent users of virtual/augmented reality by 2025 and they are taking the steps to capitalize on that prediction. This shows that the company is taking a bet on In-App AR shopping experience to continue to appeal to younger audiences who are inclined to make purchases directly from their smartphones. The acquisition follows a string of purchases of various e-commerce and AR companies including WaveOptics, Fit Analytics and Screenshop. SnapChat’s parent company, Snap Inc, has bought Vertebrae, a firm specializing in 3D product modeling and augmented reality (AR) for an undisclosed amount. Snap acquired Vertebrae to invest more in AR And Salesforce’s acquisition of Slack that grabbed headlines last year is finally complete.
Automattic closed its acquisition of Pocket Casts.
This week, Snap acquired more AR and 3D product modeling technology with Vertebrae. In keeping with our mission to provide comprehensive advertising analysis, MediaRadar puts together a report of the most important mergers and acquisitions news each week. Stay in the loop, whether you sell advertising space or focus on business development.
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